Businesses receive favorable public attention when leveraging their
resources and expertise for community benefit. Consumers value
philanthropic endeavors that mend the infirmed, empower the
underrepresented, repair broken ecosystems, and respond to our global
woes. By embracing this notion of Corporate Social Responsibility (CSR),
businesses generate positive publicity, improve their reputation, and
engage the future generations of employees and customers
concerned with global equity and environmental sustainability.
In 2008, the Häagen-Dazs ice cream company initiated a CSR campaign focused on honeybee preservation.
The ice cream company implicitly relies on honeybees to pollinate many
ingredients required for their product; without honeybees, worldwide
pollination would decline, thus impacting Häagen-Dazs’ ability to
procure ingredients for their ice cream. By supporting research to
understand the global honeybee collapse, Häagen-Dazs addresses an
environmental catastrophe that threatens international food networks and
their own supply chain.
This successful CSR example illustrates the symbiosis between
enterprise and community. If the economic sector can continue to align
civic issues with business goals, CSR will become a potent method of
creating healthy societies and wealthy economies.
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