Waitrose to plant 35,000 trees in CSR program to offset grocery deliveries Corporate Social Responsibility (CSR) initiatives take on many guises and roles but in my opinion so long as what your company is choosing to do can be demonstrated to be positive towards the environment, the workplace of the community for example then any idea is a good idea.
it’s taken a company more associated with groceries to take a step that others may wish to consider. I’ve read about many companies looking to make their delivery fleets of vehicles more energy-efficient by changing the types of car, van or truck but this is the first time I’ve seen a company committed to planting the equivalent of a small forest of trees to help with carbon offsets.
Waitrose is a UK supermarket chain that has more than 225 locations around the country, the grocer originally began in 1904 and now controls just under five percent of the market in the country whilst hoping to expand to 400 locations by 2017. As with many other supermarkets in Europe a large percentage of businesses now migrating to online shopping with the supermarket then providing home delivery. Like many retailers especially in the grocery industry Waitrose are concerned that environmentalists will call the company out on being environmentally friendly due to the addition of new delivery vans as this type of shopping continues to grow in popularity. Waitrose have decided to roll out the online shopping platform in conjunction with a CSR initiative designed to counter any environmental damage.
Read on: http://www.miratelinc.com/blog/waitrose-to-plant-35000-trees-in-csr-program-to-offset-grocery-delive...